Welcome to ATAD

‘Data from every angle’

This is kind of a play on words, ‘ATAD’ being ‘DATA’ backwards…

However, this does have meaning:

• Once you have your data available to analyse, you need to look at it many ways

• Data is not just for data and analytics teams. Everyone in the organisation needs to

  • Understand the what the data tells them

  • See where business value can be achieved

• Most businesses have data being created from all directions!

ATAD DATA support organisations to get value from their data.